review - pet shop boys - electric

How many times can one write about the Pet Shop Boys (and keep coming up with different things to say)? The boys have always delivered, and I’m pretty sure they always will. Sure, their sound is getting a little too…overfamiliar. And just so you know I’m not being mean, I was actually right there having a hard time thinking of what to say and a British friend helped me. If a Brit is saying it, it might just be true.

Thankfully, the duo always change things up just enough to keep us interested after all these years. New producers and interesting visuals are what make ‘Electric’ so successful…if not chart-wise, at least from a critical standpoint.

Electro wizard Stuart Price steps into a production role here, changing the game from their last album (less than a year ago), which had a nostalgic and uplifting tone. They were going for a great Olympics song, and now we’re just going to dance. Stuart Price always brings it up another level (see: Madonna, Kylie Minogue), and ‘Electric’ is no exception.

Everything on here is hard and fast and looking into the future of what dance music will be. No, scratch that. I can’t promise this is where things are going, but it certainly is where they should. Sadly, neither of the singles have taken off, even though they are some of the best in recent memory.

Listen to: “Shouting in the Evening”, “Axis”