Listen Up - San Cisco
San Cisco are the indie pop breakout success of the year, and it is high time I wrote about them (my friend Adam is about to wring my neck if I don’t).
The group are from Australia, and they have found a good amount of success there (and weirdly in Japan, but I can never explain what happens there or why). They have released two EPs, one of which contains the single “Awkward”, and herein lies the tale of how another indie pop band takes over the world (if at least for a moment).
“Awkward” has done everything for the band, and you can see why when you take it apart. I don’t actually love the song, but I can see some things in it that explain to me why it has garnered a fair amount of success.
The song is catchy. It is easy, its indie-cool, and it’s fun. The lyrics and the structure are fun and fresh, and at no point does it feel like it trying to be anything more than it is. The song (and the band themselves) are one of those “so uncool we’re cool” kind of deals. Just watch the video and look at their faces – so blasé.
To be honest, I think the video has racked up more views because of the fun iphone playing than the actual song, but maybe that’s just me.
Anyways, they have a number of other songs. Here’s a sampling:
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Again, I’m somewhat writing about SC out of necessity. I don’t love them, and I always wonder how bands like this take off so much. Their sound doesn’t feel like anything I haven’t come across before. Aren’t there dozens of other indie rock/pop groups out there doing this exact thing? Every year there are a few of these groups that make it "big", and I am left scratching my head with about half of them. 2012 has given me San Cisco to ponder.
Anyways, I thought a lot of you might like San Cisco (the little boy is adorable, I’ll give him that), so here you go.
NOW STOP BUGGING ME ADAM.
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