9.27.12 - New Music - Rihanna

Rihanna's new single is...here.

"Diamonds" is the first single off what will be the 24 year old singer's 7th album (wow). While it isn't the best choice for a first single (which are usually some of the most bombastic and attention-grabbing), it also isn't completely unexpected from the singer. The tone of the music may have changed, but I hear a lot of "We Found Love" in this track.

First of all, the use of the word diamonds. She first brought it up when singing about "yellow diamonds in the light", and now we have both a lead single and world tour based on that word alone. I foresee an album campaign that is going to feature photos that cost her label a pretty penny.

I appreciate that she decided to go with someone toned-down and demure. The song isn't very danceable, but it still is catchy. Somewhat of a new sound for her, and I like that as well.

All in all, not the best, but a very good pop song indeed.