8.24.12 - New Music - Neon Hitch and Tyga

Neon Hitch is having quite the year. Her big debut single finally came out, and “F U Betta” (better known as “Love You Bettah”) went right to #1 on the US Dance charts, and it kept the buzz going around her name. Then she scored a feature spot on “Ass Back Home”, a Gym Class Heroes song that ended up being their second single, and it peaked at #12 in the US, making it her highest placement on the Hot 100. She’s been bouncing around the country on tours and playing shows, and everyone is starting to learn her name. Good for her. You go Neon Hitch!

She has just released her second single off her upcoming ‘Beg, Borrow, and Steal’ (which still has no release date yet), a song called “Gold”.

The single not only features Tyga but was co-written by the one and only Bruno Mars. The song is electro pop, but at no point is it hard or thumping. She’s going for more of an Ellie Goudling-“Lights”-feeling on the track, and it comes across beautifully. “Gold” is her most toned-down single, and she does it very well. I don’t know that I see the song taking off in the US, and this is really quite the shame, as I think it’s a great little pop song. There’s a lot of talk of gold and such in the business these days (it’s a buzzy word I guess), and Neon Hitch is doing it better than I’ve heard yet.