6.8.13 - New Music - Austin Mahone

If you’ve been reading this website fairly regularly, you have probably seen that I’ve been very kind to newcomer Austin Mahone. I don’t know why – maybe because he’s an adorable little bean – but something makes me want to foster this new name and make him a household figure. Nothing he has put out has been particularly spectacular, but it’s pop for pop’s sake, and I do like that.

New single “What About Love” has dismissed any concerns I might have had. Austin not only sounds more grown up, he has adapted a new sound that actually isn’t very new at all. The influences of 90’s boyband pop are EVERYWHERE, and he isn’t trying to hide them.

The boy even says the words “bye, bye, bye”. Tell me that’s not on purpose.

The late 90’s and early otts were the premiere days for boyband bubblegum pop, and I’ve been waiting for its full return. If this gets us closer, I’m all for it.

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