4.5.12 - New Music - Swedish House Mafia
Every single second of this is fantastic.
Swedish House Mafia is the first DJ supergroup that I know of, combining super-dance-producers Axwell, Steve Angello and Sebastian Ingrosso. Each one of them has made a career on their own, but together they have made some AMAZING dance tunes.
Stepping aside from the song (which is hard to do), I love the video. It is so simple, and yet so unique. It isn’t trying to be sexy and it isn’t set in a club with choreographed dancing, so it is at its very least something new. Love the idea, and I love the Absolut at the end (even if it is the worst product placement I’ve probably ever seen, I can’t help it – I love me some Absolut).
Also, I can see that the oversized hat that Gaga wore in her “You and I” video has found its way into the “mainstream” (I don’t know that I would be able to call a Swedish House Mafia music video the mainstream without quotations around it).
Anyways, great song, great video, great group.