3.21.13 - New Music - Will.I.Am and Justin Bieber

I was resisting listening to this song, but seeing as how I am going to be turning on a radio at some point in the next four months, there is no hiding from “#thatPower”.

The latest single from Will.I.Am’s fourth solo album is a fucking smash just waiting to explode, and it will do so quickly. Whether you have loved or hated the past three tracks – only “Scream and Shout” really took off in the US, so I won’t begrudge anyone who can’t name the other two – this is going to take over.

The beat is interesting enough and clearly there was thought put into composition, so don’t worry, this doesn’t sound exactly like every other dance track out there. Will.I.Am’s contribution is the same as always, and though Bieber’s vocals are especially sweet (showing his prowess for conquering a hook on anyone’s track), his identity is a bit obscured.

“#thatPower” may have a fucking obnoxious name (it would be fine without the hashtag), but it’s a slammer. Maybe because of Beiber, maybe because of the beat, maybe because of everything combined. No matter though – I hate that I am so into it, but I am.