2.2.13 - New Music - New Kids On The Block

I…I didn’t think that this was going to be any good, but it’s actually…good?

I have never really liked the New Kids on the Block – especially their resurgence a few years ago – but this I can get on board, at least for them. The song isn’t trying to be more than it is, and it isn’t reaching too far into the youth culture. The boyband won’t score a big hit here, and it isn’t quite clear what audience this song is meant for, but I think it’s fairly well done.

Production-wise it sounds like something Bruno Mars might think about doing, but then wouldn’t. Vocally and lyrically it isn’t anything special, though it certainly isn’t terrible. Not quite Top 40, too cool for adult contemporary (who above the age of 30 knows what a remix is?), this single doesn’t seem to have a place in a radio setting, but it’s nice to see that the boys can still put something together.