New Music - Maroon 5

The promotion of Maroon 5’s aptly-titled fifth album V is going pretty well, at least as far as singles go. Both “Maps” and “Animals” had their successful runs, but with the release of third single “Sugar”, I believe we’re really going to see things heat up. This may end up being the biggest hit from the collection.

The song is as simple and sugary sweet as you’d expect from a song called “Sugar” from the poppiest band around. There’s no depth, but there are more hooks than any one man can handle, except for Adam Levine of course. There’s also just enough of  disco throwback feel to make this trendy, something that was not by accident.

The video, which features the band crashing weddings and playing for the brides and grooms, was so cute and unavoidable, it helped make this the band’s 11th top ten hit. It’s only at number 8 so far, but let’s expect that to rise pretty quickly.