12.12.12 - New Music - Rita Ora

I’ve never thought a whole lot of Rita Ora, but her new single “Radioactive” somewhat makes me rethink my position.

The song is clearly a highlight from her debut, ‘Ora’. The track is poised and ready to be a radio smash – at least on UK radio. I feel that if a different name were on it, “Radioactive” might have a better chance here. But, alas, it might be doomed to bubbling under status.

The production is truly excellent, going from the odd and interesting to a pounding chorus that isn’t so out there so as to scare people away while still being fresh and original. Greg Kurstin really pushed himself on this one and showed that he can do more than cute pop tunes.

“Radioactive” isn’t available in the US (at least not until Ora finally finishes changing up her album for the US market), but it is getting a promotional push in the UK starting in early February.